Responsible Person · Information and Publicity
Responsible Person for Information and Publicity (QP-RIP), Belgium.
The person named as your Responsible Person for Information and Publicity is the person who reviews your material and answers to the authorities for it, for both the advertising aimed at healthcare professionals and the public advertising of your non-prescription medicines. You get direct access to senior judgement on what will and will not pass, before it becomes a problem.
When you need this
You need a QP-RIP if you promote medicinal products in Belgium and must have a named person accountable for the compliance of that promotion. Under Belgian law, all information and advertising has to be reviewed and approved before it goes out, and must stay accurate, balanced and consistent with the approved Summary of Product Characteristics. Companies engage MEDCOR to hold the role, to review campaigns before they run, or to get their promotional processes into shape.
If you sell non-prescription, over-the-counter medicines, the role carries a second dimension: the advertising you put in front of the public. Print, radio, television, point-of-sale and packaging claims for OTC medicines all fall under the rules, and public advertising often needs a visa from the FAMHP before it can run. That is work MEDCOR handles directly, from the first review of the claim to the visa dossier and the follow-up with the authority.
How material moves through review
Material in
Promotional material, campaign assets and sample plans come in for review against the applicable legislation and code of ethics.
Review and validation
Each item is checked for compliance. Where a visa is required, the advertising visa request is prepared and managed, including Mdeon and broadcast media.
Sample control and sign-off
The distribution of medical samples is controlled, and compliant material is signed off. The named Responsible Person answers to the authorities for what is approved.
What this covers
- —Acting as your named Responsible Person for Information and Publicity, with notification to the FAMHP where required.
- —Reviewing and approving advertising to healthcare professionals: leaflets, detail aids, mailings, presentations, and congress and stand materials.
- —Reviewing and approving public advertising of non-prescription medicines, across print, radio, television, point-of-sale and packaging claims.
- —Reviewing digital content: websites, email campaigns, social media and online advertising.
- —Checking claims and references against the Summary of Product Characteristics and the supporting scientific literature.
- —Preparing and managing advertising visa requests to the FAMHP for public advertising, including Mdeon and broadcast media, and following up their questions.
- —Controlling the distribution of medical samples, and advising on premiums, benefits, sponsoring and scientific events.
- —Advising on the applicable code of deontology, and training sales and internal teams on the advertising rules.
- —Standard operating procedures for the approval, distribution, archiving and withdrawal of promotional material.
MEDCOR's other services
Promoting medicinal products in Belgium?
Get a senior view on what will pass before your campaign runs, not after.
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